The Value of Offline Marketing

Bonjour BAye Hive!! 

Happy Tuesday! What goals do you have to accomplish this week? I have so much to do and so little time to do it. LOL! Don't be like me guys!


Today we're going to chat about Offline Marketing. Let's Dive in!

Marketing your business is easier than you think. There are many ways to market it offline in order to start driving more people to your store or website to buy.
Increasing Awareness

People can't do business with you if they don't even know you exist. If you are a new business, increasing awareness to get people in the door will be your first and most important job. You have bills to pay, and need to make sure you earn enough profits to cover everything from your first month onward.

Marketing offline doesn't have to be expensive, but you do need to factor in some time and money for it each month. Here are some of the best methods.


The Local Newspaper

Local newspapers have classified ads in all different sizes, organized in sections. You could run a conventional ad with words and your URL. You could also create a QR code at one of the free QR code creation websites. Create a special URL at your website, then add it to the QR code creator so you can measure the success of your ad. 


Offer an Interview and Be a Free Resource

Some newspapers will offer their (big or regular) advertisers the chance to be interviewed, and/or to put in some editorial content. For example, if you've just opened a new restaurant in the area, they might interview you about your inspiration for the place, include a sample menu, and so on. 

Once you've been open for a while, you could announce each new seasonal menu and a buyer's guide on what to look for in the farmer's market, for example. You might also offer them free content such as recipes and cooking tips. 

All of this does take time, but the free content helps keep you in the public eye and most local journalists will be happy they don't have to work so hard to meet their deadlines every week.
Local Radio and TV

Your work for the local paper will usually open up doors for you to the local radio and TV stations. They often look at the local papers to get ideas for announcements and programming. Radio stations also offer a talking newspaper for the blind, with the top stories and best content read aloud and recorded, and then made into tapes that are delivered to people who would otherwise not be able to read the news by themselves.

You can also put in a call or email to a TV or radio producer about a feature idea you have. Using the restaurant as an example, you could offer cooking hints and tips, or even a live demonstration on TV. If you are launching your own cookbook, this would be a must. And if you offer a free recipe from the book, they could put it on their website and in their social media, for even more marketing opportunities for you.

Postcard and Flyer Marketing

As the name suggests, postcard marketing is all about creating an attractive postcard that you can mail, drop in people's mailboxes, or use as a handout when you're vending or at your brick and mortar store (if you have one). Postcards can be printed on both sides, include coupons or discounts, and generally serve as a calling card to try to get people to visit your website or frequent your establishment. 

There are a number of inexpensive services that will print a gorgeous full-color postcard online. You can also buy mailing lists based on your zip code and nearby ones, and the service will take the list and do the mailing for you.

Flyers are similar, except you would not mail them. Print them up on your printer, copy them, and hand them out, stick them up, or get a helper to put them in people's mailboxes.

(shameless plug loading) I am a graphic designer and offer these services and more. Send me an email at customdesigns@bayeshainc.com or fill out my custom order form by clicking here.

The Local Pennysaver

This is usually a monthly advertising pack about the size of a regular envelope, in which you get a slip of paper to print an ad on. You can use both sides, and offer time-sensitive deals and coupons.

Use some or all of these offline marketing methods to get people to your website, store, etc. The most important thing is to get eyes on your business. Like I said earlier, what's the point of having a business if no one knows you exist? 

So what do you guys think? Do you have anything to add on offline marketing? Drop your questions and/or comments below!

Don't forget to join the BAye Hive Tribe group to continue the conversation on Facebook! Click here!

To your happiness and success!!


Until Next Time! Stay Beautiful!



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